The whole acquisitions workflow in one app.
Built by wholesalers, run daily by a wholesaling team. Contacts, campaigns, a built-in dialer, AI lead scoring, skip tracing and your deals pipeline, in one place.
- 92Owner A · 3 bd SFRCall now
- 81Owner B · DuplexFollow up
- 64Owner C · Vacant lotNurture
- 48Owner D · 2 bd condoNurture
The problem
Four tools. Four logins. Four bills.
Most acquisition teams stitch together a CRM, a separate dialer, a texting tool and a skip-trace service. Separate logins, separate bills, constant exports — and the context gets lost between them.
Trace replaces that stack.
Features
Everything acquisitions needs, under one roof.
Contacts & leads CRM
Every owner, property, note and touch in one record.
Text & email campaigns
Follow-up sequences for contacts who've agreed to hear from you.
Built-in dialer
Bridged calls straight from the lead record — no second app.
AI call grading
Calls are graded by AI so you can coach on what matters.
Deal Radar AI lead scoring
Scores and prioritizes leads so reps call the right ones first.
Deals pipeline
Move deals from lead to contract to close.
Tasks & follow-ups
Nothing slips. Every callback has an owner and a date.
Built-in skip tracing
Find phone numbers without exporting to another service.
Cash buyers list
Keep your buyers close and match them to deals.
Your own phone account & numbers
Each customer gets its own dedicated phone account and numbers.
How it works
From list to closed deal.
- 01
Import or skip-trace your list
Bring your list in, or skip-trace it inside Trace.
- 02
Deal Radar scores and prioritizes
AI lead scoring puts the best leads at the top.
- 03
Call, then follow up
Call from the built-in dialer — calls graded by AI — and follow up with tasks and campaigns.
- 04
Close and match buyers
Move deals through the pipeline and match them to cash buyers.
Texting guardrails
Built-in guardrails on every text.
Texting is for contacts who have agreed to hear from you.
- First text identifies your company name and includes STOP opt-out instructions.
- DNC check before sending.
- Quiet hours enforced.
- Daily sending caps.
Why Trace
Built for our own team first.
Trace was built by Jelani Herry for his own wholesaling team, which runs its acquisitions on it every day. Because we use it ourselves, we build what an acquisitions team actually needs.
Founding pilot
Launch week: 5 pilot teams, calls-first.
Free for 30 days, then founding pricing: 20% off for life.
Apply for the pilot- Dialer, CRM, skip tracing and pipeline are live from day one.
- Texting turns on after carrier registration is approved.
- Free for 30 days. No obligation to continue.
- No extra seats during the pilot.
Founding pricing for pilot teams
Simple monthly plans.
Solo
1 seat
- 500 texts /mo
- 200 call minutes /mo
- 1 number /mo
- 100 skip traces /mo
Team
Up to 3 seats
- 1,500 texts /mo
- 600 call minutes /mo
- 3 numbers /mo
- 300 skip traces /mo
Pro
Up to 10 seats
- 3,000 texts /mo
- 1,000 call minutes /mo
- 10 numbers /mo
- 500 skip traces /mo
Overages: $0.03/text · $0.08/call minute · $3/number/mo · $0.07/skip trace.
Text allowances apply once texting is enabled.
Public 14-day free trial coming later.
FAQ
Questions, answered.
Apply
Apply for the pilot.
5 founding teams. Questions? Email jtoholdings@assigncapital.org. Prefer a standalone page? Open the form.